蘇澳地區農會
南澳米世界包裝設計
設計目標：尊重自然，將生生不息純淨心意傳出去，喚醒環境保護愛地球
設計理念：源本自然的契作‧禮讚 – 南澳黃金米
簡單與自然為設計概念軸心，手繪元素則作為經緯構成的軸線，為蘇澳地區自然農法的質樸精神，透過寫意線條圖像將耕植的過程一一展現出來，形成一個循環一個圓滿，一個禮天敬地的謙卑心意與一份純淨契作，將大地生生不息的天然循環帶入玩味與謙卑的品質。
材質則以白牛皮紙裱灰銅為包裝主體，麻繩提把的設定將手感感受與心底那份溫暖調了頻，而包裝色彩規劃上更以大地色調-褐色為主基調，輔以顏色鮮明的色塊裝置，除了傳達自然農法純淨契作質樸外，鮮明的色塊則代表著農友們的生命力與熱誠。
自然農法-順天應地學習謙卑的生命態度，“南澳黃金米”整體包裝與視覺構成，將態度拉回到人心溫暖的初衷與單純分享，為大環境盡一份珍惜的心意。
Originally Natural Crop ＜Ideal Gift＞ – Nan’ Ao Natural Rice
It is the rustic spirit of Suao region that we want to demonstrate by the simple and natural hand-painted lines and images. It is in Suao region where the natural farming method is practiced. It is such a farming process that forms a loop of perfection, showing a respectful and humble mind and a pure commitment to transforming the eternal natural cycles into crop interests and modest quality.
White kraft paper embellished in gray copper is used as the packaging material, and the hemp rope handles serve the purpose to give a warm feeling to the hand and heart. The packaging color is enhanced in earth tone and complemented with distinctive colored blocks, thereby conveying the natural and humble farming method to yield crop, and representing the vitality and enthusiasm of the farmers, respectively.
The natural farming method is a natural response to express our humble learning attitude towards life. The overall packaging and visual display of “Nan’ Ao Natural Rice” are meant to draw our attitude back to our original warm-hearted aspiration and simple sharing attitude, thus contributing our feelings to cherish the environment.
成果/成效：
◆行銷農會通路
南澳米世界包裝設計
設計目標：尊重自然，將生生不息純淨心意傳出去，喚醒環境保護愛地球
自然農法-順天應地學習謙卑的生命態度。“南澳黃金米”以寫意插畫圖像作為人心初衷傳達的主基調，將態度拉回到源本自然的初衷與單純，為大環境盡一份珍惜的心意。
The
natural farming method is a natural response to express our humble learning
attitude towards life. “Nan’ Ao Natural Rice” is emphasized with freehand
illustrations to express our original aspiration and meant to draw our attitude
back to our original intention and simple means, thus contributing our feelings
to cherish the environment.
設計理念：源本自然的契作‧禮讚 – 南澳黃金米
簡單與自然為設計概念軸心，手繪元素則作為經緯構成的軸線，為蘇澳地區自然農法的質樸精神，透過寫意線條圖像將耕植的過程一一展現出來，形成一個循環一個圓滿，一個禮天敬地的謙卑心意與一份純淨契作，將大地生生不息的天然循環帶入玩味與謙卑的品質。
材質則以白牛皮紙裱灰銅為包裝主體，麻繩提把的設定將手感感受與心底那份溫暖調了頻，而包裝色彩規劃上更以大地色調-褐色為主基調，輔以顏色鮮明的色塊裝置，除了傳達自然農法純淨契作質樸外，鮮明的色塊則代表著農友們的生命力與熱誠。
自然農法-順天應地學習謙卑的生命態度，“南澳黃金米”整體包裝與視覺構成，將態度拉回到人心溫暖的初衷與單純分享，為大環境盡一份珍惜的心意。
Originally Natural Crop ＜Ideal Gift＞ – Nan’ Ao Natural Rice
It is the rustic spirit of Suao region that we want to demonstrate by the simple and natural hand-painted lines and images. It is in Suao region where the natural farming method is practiced. It is such a farming process that forms a loop of perfection, showing a respectful and humble mind and a pure commitment to transforming the eternal natural cycles into crop interests and modest quality.
White kraft paper embellished in gray copper is used as the packaging material, and the hemp rope handles serve the purpose to give a warm feeling to the hand and heart. The packaging color is enhanced in earth tone and complemented with distinctive colored blocks, thereby conveying the natural and humble farming method to yield crop, and representing the vitality and enthusiasm of the farmers, respectively.
The natural farming method is a natural response to express our humble learning attitude towards life. The overall packaging and visual display of “Nan’ Ao Natural Rice” are meant to draw our attitude back to our original warm-hearted aspiration and simple sharing attitude, thus contributing our feelings to cherish the environment.
成果/成效：
◆行銷農會通路
