慢飛兒
雨林濾掛式咖啡
雨林濾掛式咖啡
設計目標：一杯咖啡，三種關懷～
小小行動付出，無論在世界的任一角落，皆能以慢飛兒的單純天真喚醒心底那麼純然關愛，透過雨林咖啡設計包裝行銷，自助自立的完成存在之生命自我價值。
設計理念：一點一滴累積世界的關愛-讓地球也微笑的好咖啡
使用雨林咖啡為主題發展設計，以咖啡杯中生長出豐富雨林搭配背景的世界地圖，表現慢飛咖啡環保地球、愛護雨林的精神主軸。主視覺插畫以蠟筆風格手繪呈現，質樸的溫潤感呼應自然原始的氛圍，也符合慢飛兒單純天真的特性。
世界地圖不僅表示環保地球概念，更有關愛無邊界的意涵。只要我們小小的行動與付出，無
論在世界的任一角落，環境保護及對農民、身障者的關懷，都是能夠觸及到的溫暖。從一杯咖啡開始，一點一滴累積對於世界的關愛。
包裝結構上除了在架上有著POP陳列的功能外，包數較多的包裝結構上則做了抽屜式開合，沖泡拿取方便外，美觀的空包裝盒更可再利用當收納盒，讓資源充分使用不浪費。
Accumulating Love Around the World
The
rainforest coffee is taken as the theme in design development; and the emerging
of rich rainforest
from the coffee cup coupled with a world map on the background is principally
meant to convey that Man Fair Café is environmentally friendly and has a loving spirit towards
the earth and rainforest. The main visual effect is presented in hand-painted
crayon illustrations in which the warm rustic feeling is echoed with an
originally natural atmosphere, which also happens to comply with the simply naïve
behavior of Man Fair Café.
The world map not only represents
our environment friendly concept towards the earth but also expresses our
non-boundary love. If we can take a little action and make a little
contribution to show our concern over environment protection, farmers and the physically
disabled regardless of where they are in the world, we allow them to feel our warmth.
So let’s start from a cup of coffee to accumulate our love towards the world.
In
addition to a POP display feature on the packaging shelf, a movable drawer is
designed to make it easy to take out the coffee bags stacking together. The
beautiful empty case can double as a storage box, allowing us to make full use
of resources.
成果/成效：
◆行銷通路：實體店面、各大展覽、口碑介紹
◆行銷區域：台灣、大陸海峽兩地
