富盛建材
fun心生活-地板系列
fun心生活-地板系列
設計目標：
以“家”的溫暖主軸概念導入，強調著優雅、品味、人文為傳達底韻。小巧精緻的包裝結構設計，則兼顧到女性業務提放開合，顛覆著地板市場樣版包裝笨重的刻板印象。
The
warm “home” concept is used to stress and convey the hidden insights of
elegance, style and culture. The compact and exquisite packaging design has taken
saleswomen into consideration to ease carrying and accessing the content within.
This overcomes the traditional stereotype image with the shortcoming of bulky
floor-bound packaging design found on the market.
設計理念：預見生活之美-fun心生活
以“家”的溫暖主軸概念導入，強調著優雅、品味、人文為傳達底韻。整體視覺以墨韻開展加上仿紙張紋路鋪底帶出家的溫暖覺受，超現實主義插畫概念源於達利大師特展啟蒙，將其概念插畫貫穿產品建材使其連結品味與優雅，並將超現實主義超越時間與空間的概念來傳達建材的品質與獨特氣質優勢。
小巧精緻的包裝結構設計，兼顧到女性業務提放開合，顛覆著地板市場樣版包裝笨重的刻板印象，直立包裝開合加上INDEX索引片更利於業務解說展示。
包裝不只是包裝！除了解決建材包裝笨重形式與賦予視覺新映象外，利用創意設計視覺構成，為客戶創造出行銷議題並加深人與人之間的互動。
Foreseeing the Beauty of Life – Fun Living
The warm “home” concept is used to
stress and convey the hidden insights of elegance, style and culture. The
overall printed visual effect is supplemented with a faux paper texture to
highlight the warm feeling of home. Inspired by Master Dali Exhibition, the
surrealism concept is blending the surrealist illustrations into the building
material and allowing it to display the style and elegance. In other words, the
surrealist concept of transcend time and space is meant to express the unique
style and superior quality of the building material.
Taking
into consideration the needs of saleswomen, this compact and exquisite
packaging design not only overcomes the negative traditional stereotype image of
bulky floor-bound packaging design but also make it easy for sales people to
narrate and display its content by erect packaging design with convenient
access feature and INDEX tags.
Packing is not restricted to
packaging alone! Besides resolving the bulky packaging image of the building
material, a new visual image is enhanced, combining both creative design and
visual effect to help customers create sales topics and deepen the interaction among
people.
成果/成效：
◆業務行銷/空間規劃設計師通路
